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3D product configurator services

A product configurator is a tool that allows configuring products out of the available options: change colour, size, materials, add or remove details on the virtual model and see the result right away.

Online custom product configurators are useful for stores and manufacturers that offer customization of their products. The visual product configurator spares the need of creating dozens of custom product samples to show to customers.

Product configurator examples

We offer 2D product configurator, 360° view product configurator, and 3D product configurator development based on your business needs and product features.

2D product configurator

The simplest configuration tool that showcases the product and its features from several predefined aspects. Contains a few product images or renders designed with professional software like the V-ray or Corona plugins for 3ds Max or Blender

Best for basic product configuration, suitable for any industry and product with simple customization

Benefits
Lightweight and cross-platform
Offers the photorealistic look of the product
Uses optimized 2D images for high performance
Cost- and time-efficient development
Allows viewing products from predefined angles only

360° view product configurator

Advanced version of the 2D configurator that contains a larger number of product images or renders. Allows rotating the configured product by 360° along one axis

Best for jewelry, accessories, and other products that require photorealistic image and complete picture of the product

Benefits
Offers the photorealistic look of the product
Features a sufficient level of product interaction
A trade-off between a complex 3D and simpler 2D solution
Relatively lightweight
Available for all platforms

3D product configurator

Shows product from any angle or perspective in 3 dimensions. Contains the 3-dimensional product models created in 3D modeling tools like 3ds Max or Blender and Unity

Best for highly customizable products: furniture, sports equipment, fashion goods, cars, etc

Benefits
Offers the photorealistic look of the product
Allows zooming and rotating the product however the user wants
Allows fast changes — adding or removing materials and colors
Allows adding AR & VR
Allows adding animations

How we develop product configurators

Identify task

Choose configurator type

Receive the list of product specs and references (images, videos)

Create high-poly 3D models

Optimize models — for the 3D configurator; create renders — for 2D and 360 options

Integrate configurator to the website

Support and update the content

Key industries

Furniture

Sport equipment

Jewelry

Automotive

Clothes

Shoes

Interior

Real estate

Home furnishing